Websites, Intranets, user guides, & manuals
Information is presented in many forms. Each medium used has its own set of benefits and constraints. For example, only a limited amount of information can be conveyed in an advertisement.
However, if you provide a website address in your advertisements, on your business cards, fridge magnets etc, you now provide a way for people to find out more information about you. There is also a memory retention and reinforcement benefit too. People tend to remember a website address in an advertisement more readily than a telephone number.
A website is also an opportunity to make a range of additional resources available online, for example product brochures in Adobe Acrobat format. Visitors can then download and print these resources for themselves from a website as required which can save on printing costs as well as provide convenience for visitors to the website.